No Yo-Yo, Smashing Pumpkins New Song FOL for Gen Coupe Ad

Posted by Tom | Uncategorized | Thursday 29 January 2009 3:10 pm

From AdvertisingAge

Weeks ago, Hyundai and Goodby revealed to Billboard that they had a Super Bowl spot this year featuring cellist Yo-Yo Ma. But a selection from his “Bach’s Cello Suites Nos. 1, 5 & 6″ recording seemed destined to go unnoticed by the guacamole-swilling masses, just as the John Williams piece at President Obama’s inauguration might have too, had it not been for the revelation that it was pre-recorded.

 

Now, however, it appears that the South Korean automaker has made a last-minute substitution: an iteration of the campaign with a newly composed track “FOL” by Smashing Pumpkins members will be featured in an ad immediately before kick-off. Lead singer/guitarist Billy Corgan and drummer Jimmy Chamberlin put it together, and, from the looks of it, the rest of the band was not involved. A press release dated yesterday says that the Yo-Yo Ma spot — featuring Bach’s “Gigue” from his Suite No. 3 in C Major — will now run “in the coming weeks.” In a previous release, the company stated that Yo-Yo Ma’s spot would be followed by another later in the game that would feature an unnamed “second musical talent.”

 

 

No Comments »

No comments yet.

RSS feed for comments on this post. TrackBack URI

Leave a comment