From Car and Driver, “In terms of positioning, the Genesis (Coupe) will likely start about $7000 more than the 2008 Tiburon, which starts at $17,700.”

$17,700+7,000= $24,700

Consider that, “(a)ccording to Hyundai, the short list of Genesis coupe competitors includes the Infiniti G37, BMW 335i coupe, Ford Mustang GT, Mazda RX-8, and Mitsubishi Eclipse GT, though a comparison of specs reveals the G37 matters most. – Motor Trend”

Interesting then, that -

G37, $35,000 base price:

335i, $41,000 base price:

Mustang GT, $27,000 base price:

RX-8, $26,000 base price:

Eclipse, $28,500 base price (this sure is an ugly car):

Will Hyundai’s strategy of undercutting the competition on cost, but battling on dynamics and features prove to be a good move?  It has so far.