What follows is strictly the author’s take on each of the 3 Hyundai Genesis Coupes shown at SEMA in terms of aesthetics, functionality and fun factor.

Of the three, HKS did the best job, bar none.  It mixed understated aesthetic aggression along with some really choice technical mods to present the most cohesive of the three Coupes on display.  RMR’s Coupe seems to be more an exercise in showing off the fabrication skills of the shop, while Street Concepts’ camo’d, monster-winged, auto-tranny’d Coupe seems the perfect choice for hardparkin’ fanboi’s.

RMR ‘Art of Speed’ Coupe - 

As I mentioned above, RMR’s take on the coupe seems to be an exercise in showing off Rod Millen’s fabrication technique.  Labeled as a time attack machine, the car does sport some interesting goodies.  But if I’m being honest, the rendering released in July was a bit more enticing:

First off is the body of the car.  RMR stripped the pork and slathered on the wide body carbon fiber creation you see here.  All new pieces replace the stock front and rear bumper, all four quarter panels, etc.  RMR was apparently able to strip off several hundred pounds off of the stock 3,300lb 2.0t Coupe they were given to start with.

What’s interesting is that the rear of the car, sporting the wide body kit, only houses wheels an inch larger than the HKS car, 9″ vs 10″.  I’d be interested to hear why RMR didn’t choose to go any wider.

RMR fitted the motor with a Turbonetics turbo, no idea on the trim size, but I’d expect it to be some T3/T4 variant.  KW coilovers and new swaybars round out the rest of the car.

No word on what’s controlling the engine, be it a piggypack like HKS’s F-CON, or a standalone like AEM’s ECU.  Time will tell.

Good work, RMR.