Motorauthority has the scoop on the Hyundai Genesis Coupe Superbowl ad

Hyundai will debut its 2010 Genesis Coupe in the U.S. during Super Bowl XLIII on Sunday, February 1, next year. The carmaker will use a pair of 30 second television commercials designed to highlight the performance potential of the 310hp Genesis Coupe and help build hype for the car. 

In the first spot, scheduled to air in the first half of the game, championship winning driver Rhys Millen, famous for his drifting prowess and his Pike’s Peak world record, will use the Genesis Coupe to perform precision driving moves choreographed to the musical stylings of Yo-Yo Mama. The second spot will use re-edited precision driving footage matched to a completely different soundtrack to further highlight Hyundai’s theme for the commercials of ‘The Epic Lap’.

The commercials will see Millen navigate the 2.54-mile, 12-turn race track at Road Atlanta in Northeast Georgia to the tune of Bach’s “Cello Suite #3 in C, Gigue” performed by Yo-Yo Ma. Both versions of the advertisement will air again during the Academy Awards next year, as well as during other special events. Additionally Hyundai will also host an online contest asking consumers to edit their own version of ‘The Epic Lap’.

According to a May report from the Wall Street Journal, a 30-second spot during the Super Bowl in 2009 will cost advertisers at least $3 million – meaning that Hyundai is spending $6 million for one minute of advertising for its Genesis Coupe sports car. Other campaigns to promote the Hyundai Genesis Coupe include a number of tuner-specials for the car that were shown at SEMA, including one developed alongside Millen himself.

Link to the original, here.