Election day is November 4th.  And we @ EWK are your DEFINITIVE source for coverage of…SEMA?  Yeah.  As the U.S. votes for Obama on Tuesday, SEMA will be kicking off.

And to get things started, Hyundai gave out three Coupes for the aftermarket to tackle (they also gave out 3 Genesis Sedans, but 4-doors bore me).  HKS got one, RMR got one and Street Concepts got one.

HKS:

“Genesis Coupe has the basic DNA that HKS looks for – an excellent chassis, rear-wheel drive, aggressive styling and a new generation turbo-charged engine. These attributes provide the opportunity for HKS to maximize the Genesis Coupe driving performance capabilities for the serious driving enthusiast,” said Rick Lafferty, president, HKS USA, Inc. “HKS is allocating R&D, engineering and prototyping resources to lay the groundwork for HKS-brand Genesis Coupe performance parts. We are looking forward to working with Hyundai to realize the full performance potential of the Genesis Coupe.”

The HKS plan for the Genesis Coupe includes a HKS GT Turbo upgrade to maximize horsepower and torque, HKS engine internals, HKS limited-edition turbo exhaust system, HKS Super Mega Flow Intake System, HKS Engine Management and HKS Hipermax III fully-adjustable suspension. 

“We’ve designed Genesis Coupe from the start to be tuner-friendly,” said John Krafcik, vice president, Product Development and Strategic Planning, Hyundai Motor America. “Partnering with an industry leader like HKS is a terrific way for us to stretch the performance envelope of Genesis Coupe.”

The HKS Genesis Coupe will also showcase functional ground effects designed by Ken Style, HKS Time-Attack cars’ aerodynamic partner. The interior will emphasize driver comfort and control with HKS electronics including CAMP2 that monitors up to 24 data signals from the Genesis OBD2 and programmable calculations for fuel costs, average fuel consumption and fuel efficiency in real time. 

Street Concepts:

the Street Concepts Coupe is packing the 3.8-liter V6 fitted with a custom cold-air intake and a Magnaflow exhaust. According to Street Concepts’ owner, Shawn Williams, their aim is to “maximize the driving capabilities of the Genesis Coupe while striving for a level of practicality…”

To that end, the only performance mods – outside of aiding the V6’s breathing – include a modified suspension, Brembo brakes and 19-inch Volk wheels shod in performance rubber. The exterior benefits from a black camo and “stealth fighter-inspired paint design,” along with tinted head and taillights, APR rear wing and custom grille. Inside, carbon fiber trim joins a pair of Cobra seats with black suede accents and an Infinity audio system.

Rhys Millen, RMR:

FOUNTAIN VALLEY, Calif., July 30, 2008 – Hyundai Motor America announced today that it has teamed up with Rhys Millen Racing (RMR) to create the “Art of Speed” Genesis Coupe show car. The Hyundai RMR “Art of Speed” Genesis Coupe 2.0t will be on display at the Hyundai booth at the Specialty Equipment Market Association (SEMA) show in the Las Vegas Convention Center from Nov. 4 – Nov. 7, 2008. The RMR Genesis Coupe will be the first of many Genesis Coupes to be modified by some of the best tuner shops in the world. This RMR – developed Genesis Coupe will be a fully functional race car capable of putting the driver in the winner’s circle. 

“The unique part of this project is that it will be moving art, which is why we named it the ‘Art of Speed,’” says Rhys Millen, professional race driver and founder of RMR. “The focus will be on the engine and a radical body design to complement the factory body lines. We are going to transform the Genesis Coupe into an apex-carving machine with jaw-dropping looks. We think it has the possibility of being one of the coolest cars at the show.”

The RMR Genesis Coupe will be powered by a 2.0-liter DOHC inline four-cylinder engine with RMR turbo kit for maximum horsepower and torque. It will be equipped with a heavy-duty HKS sequential transmission and a K&W coil over suspension to put that additional power to the ground. These are just some of the planned mechanical modifications to turn the Genesis Coupe into a race car capable of running in the Pikes Pike Hill Climb, Formula D or Redline Time Attack series. 

“We’ve been excited about working with Rhys Millen since the minute he walked through our doors at Hyundai Motor America,” says John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. “Genesis Coupe is a rear-wheel drive performance machine we designed to capture the hearts of hardcore automotive enthusiasts, so we can’t wait to see Rhys’ RMR Genesis Coupe on the race track.”

The RMR Genesis Coupe will be outfitted in a silver and black paint scheme and dominated by a RMR wide body kit, functional hood scoop and a carbon fiber wing. Enkei racing wheels and Bridgestone Protenza RE-01 tires surrounding Brembo brake calipers complete the package. 

Inside will be a racing cockpit with Sparco steering wheel and seats, eight-point roll cage and a RMR carbon fiber dash.

Again, because I’m a substance > style guy, both the RMR and HKS Coupes interest me more, on the face of it.  But we’ll be covering all three during their SEMA unveil.  Let the tuning games, begin! 

Which is your favorite?